InnovDe GmbH starts the first Electric Vehicle Charging Station project in Partnership with Iraqi Company INFORMATIC Company

For the first time in the Kurdistan Region and Iraq, Informatic Company has partnered with InnovDe GmbH, a German-based company, to establish an electric vehicle charging station in KRI cities.

Located in central Sulaimani and Erbil and Duhok, the new charging facility provides multiple fast-charging points for electric cars. This marks Iraq’s first electric mobility infrastructure project, which aims to benefit citizens and protect the local environment.

Informatic Company officials said the partnership with InnovDe GmbH will help strengthen their efforts to promote sustainable transportation in Sulaimani. Evde’s expertise in setting up electric vehicle charging networks across Europe brings valuable technical knowledge and experience to the project.

The goal of establishing this charging station is two-fold. Firstly, it aims to benefit the citizens of KRI by enabling the use of electric vehicles and reducing reliance on fossil fuels over time. For drivers, this can lower fuel costs substantially compared to gasoline cars.

Secondly, widespread adoption of electric mobility can significantly improve KRI  air quality and cut carbon emissions originating from the transport sector. This helps shield public health and the environment from the impacts of vehicle pollution.

The first-of-its-kind collaboration marks an important step for Iraq as it seeks to develop sustainable and low-carbon solutions for transportation. Partnerships like this will help accelerate the energy transition and adoption of electric vehicles across the Kurdistan Region.

A proposed business model for an electric vehicle charging business:

Value Proposition:

• Provide a convenient and reliable network of fast charging stations for electric vehicles across “major cities/routes”.
• Allow drivers to charge their EVs quickly during trips to alleviate range anxiety.

Key Activities:

• Install fast chargers (160kW and above) at strategic locations such as malls, patrol stations, offices, highways etc.
• Maintain and operate the charging network.
• Develop mobile app and payment platform for users.

Key Resources:

• Skilled workforce for installation, maintenance and customer support
• Partnerships with local authorities for permits

Customer Segments:

• EV owners – Provide charging as a primary service
• Malls/offices – Generate additional footfall by attracting EV drivers

Channels:

• Company owned and operated charging stations
• Partnerships with fuel stations, restaurants etc
• Online app and website for locating stations, payment etc.

Customer Relationships:

• Self-service model using mobile app/RFID cards for payment
• Phone/email support for any issues

Revenue Streams:

• Usage fees per kWh charged
• Subscription plans for frequent users
• Advertising and commissions from partner locations

Key Resources:

• Service level agreements for network uptime
• Competitive pricing to attract high volume of users